Tsto | http://tsto.org

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“With Vuoden Huiput we wanted to experiment with the in many ways unpredictable nature of crowdsourcing and automated workflow. Together with a programmer Juhani Pelli we created an application that transformed any written word or sentence into a rebus, an allusional device that uses pictures to represent words or parts of words. Homonyms are rare in Finnish language, therefore the rebus is constructed from a list of some 5000 words with the most used syllables and matched with an image search result from Google.”

Tsto is a graphic design agency focusing on visual concepts and art direction. Our approach is thorough and hands-on. We tackle an assignment by first taking it apart to its bare essentials, and then building it in a new way that best serves the purpose. This philosophy lets us go deeper than the surface, to the hidden core of each case. Tsto was founded by Johannes Ekholm, Jonatan Eriksson, Inka Järvinen, Matti Kunttu, Jaakko Pietiläinen and Antti Uotila.

People think…

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

— Paola Antonelli

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